Justin Foreman
Co-Founder & COO, Foreman Pro Cleaning
Most business owners talk about customer satisfaction. As a business owner, Justin obsesses over it.
Every client should be referenceable. That’s the standard.
To make that happen, Justin builds the right team, with the right people, doing the right thing. Every day.
From Construction to High-Performing Teams
Before Foreman Pro existed, Justin spent 10+ years in construction and home improvement production management.
Crews, schedules, materials, inspectors, deadlines. Miss one variable and everything slips. And Customer Satisfaction? Not an option!
His background includes:
The Roofing Company (2011–2012)
Production Director responsible for delivery, budget control, and client satisfaction. Managed field employees, subcontractors, suppliers, and inspectors. This is where Justin developed his “hire for attitude” philosophy: skills can be trained, mindset can’t.
Jim Hicks Home Improvement (2012–2016)
Director of Production for a growing startup in Yorktown, VA. Coordinated remodeling and construction projects end to end: schedules, materials, subcontractors, change orders, and quality control across dozens of simultaneous jobs.
Running that kind of operation teaches you quickly where production breaks down. And where great teams make the difference.
The Leap: Building Something Better
In 2014, while still at Jim Hicks, Justin and Wes launched Foreman Pro Cleaning. Nights, weekends, no safety net.
From day one, Justin focused on execution. Systems only work if the right people run them and customers actually benefit.
As Co-Founder & COO, Justin leads operations and drives new business. He builds teams, develops talent, engages clients, closes deals, and runs production across three locations. His goal: strong teams, happy customers, and sustainable growth. That’s not theory. That’s the daily work.
How Justin Leads (And How It Shapes the Company)
Justin’s approach is simple: take on the hard stuff, do it right, keep everyone safe, and make sure it’s a win for everyone involved.
From day one, he’s built Foreman Pro with a few core principles:
- We want the ball. Even if it’s big, awkward, and heavy. If there’s a tough project or a complex site, Justin’s team doesn’t shy away. They figure it out.
- We sweat the details. Shortcuts are bad cuts. Quality doesn’t come from cutting corners. It comes from doing the work right, every single time.
- Safety is non-negotiable. Whether it’s the team or the client’s facility, keeping people safe always comes first. Always.
- It must be win-win. If it’s not good for the client and good for Foreman Pro, it’s not the right move. Justin doesn’t rush deals or force fit. He plays the long game to find solutions that work for everyone. That’s how you build relationships that last.
- We’re not jerks. Warm and friendly lights the way. You can be professional, excellent, and demanding without being a jerk. That’s the standard.
Client Engagement and the Long Game
Justin is formidable in client engagement. He listens, asks the right questions, and finds the real problem that needs solving. Then he builds the solution.
But he’s patient. Some deals take months. Some take years. That’s fine. Justin would rather spend the time finding the right fit than rushing into something that won’t work. Win-win isn’t just a phrase. It’s how he operates.
And he’s not scared of technology. He knows its power in business. From client communication tools to production tracking, Justin understands that the right tech makes everything easier for the customer and more efficient for the team.
Culture and Customers
Culture matters deeply to Justin. Because happy teams create happy customers. And happy customers build great businesses.
Justin leads with a focus on making every single customer referenceable. Not most. Not the big ones. All clients. That means training teams to care about the work, solving problems before they become complaints, and showing up every day ready to deliver.
The Mindset
Justin loves tennis. Not just playing, but what it teaches: stay agile, stay fit, stay positive. You can’t control every shot that comes at you, but you can control how you respond.
That mindset carries into how he leads. Business throws curveballs. Teams face challenges. Customers have problems. You stay agile, keep moving, and maintain a positive attitude even when things get tough.
Hiring for Attitude
One lesson stuck from Justin’s early days in roofing. That idea still drives Foreman Pro’s hiring. It’s why retention is so high in an industry where turnover is usually accepted as unavoidable.
By the Numbers
Under Justin’s operational leadership, Foreman Pro Cleaning has reached:
- 99% customer retention
- 98% staff retention (industry average: ~40%)
- 100+ employees across three locations
- Operations spanning Maryland, DC, and Virginia
Those numbers didn’t come from shortcuts. They came from leading great teams and keeping customers happy.
Connect with Justin
LinkedIn: linkedin.com/in/justin-foreman-1a233312b
